Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’

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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’

- Jef I. Richards

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