Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.

less than 1 minute read

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.

- David Ogilvy

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