Design works if it’s authentic, inspired, and has a clear point of view. It can’t be a collection of input.

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Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input. Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input. Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input. Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input.

Design works if it’s authentic, inspired, and has a clear point of view. It can’t be a collection of input.

- Ron Johnson

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